Samuel Masse is a winegrower from the South of France, working with his brother on what was once their grandparents’ farm. He has 20 hectares of organic vines in “PDO Languedoc” and “PGI Pays d’Oc”. He studied viticulture and oenology and did internships in the USA on vineyard management. He got involved in Jeunes Agriculteurs (JA), the French young farmers’ organisation, as Secretary General and then President of JA Hérault, and Treasurer of JA Languedoc Roussillon. In 2018, he joined the national Board of JA, in charge of European and international issues, the food chain and quality labels. In June 2019, he became CEJA Vice-President and since January 2021 holds the position of CEJA President.