This Green Week event consists of an environmental awareness campaign, related to glass packaging. The target audience is the population of the island of São Miguel. The goal is to increase recycling rates for glass packaging, and thus achieve European targets. The campaign is based on two pillars; - Great Dissemination Actions (billboards, OCS ads, radio and TV spots) - Pro-Active Contact Actions (Theater Play with children and Lectures with young people, in person or online).
Language of the event